Because your Baguette is Worth it

That’s it. Someone has done it. Someone has come up with the world’s most ingenious idea to crush all other ideas. A French essential and an instant classic, the baguette bag guarantees your trip home from the bakery will never be the same. “Be sure to get your crispy baguette warm and safe home through chilly November weather,” says the brains behind it all. Amazingly, this stylish accessory has not come straight off the runways in Paris but comes from a young Ukranian brand called Cyan.

So, first order of business when you invent something so great? Do a high fashion, moody photo shoot and let the baguette bag sell itself…

Images via Cyan